About

Victor Umeh | Digital marketing, copywriting, neuromarketing, social media, digital communication, social media, CRM, Loyalty marketing

Hey there 🙂

Thanks for checking in!

My name is Victor Umeh and I am currently the Digital and CRM Lead at Miele Italy. I started this blog since after spearheading the launch of Miele Club, Miele’s loyalty marketing programme, in the Italian subsidiary.

Since then, I have learnt a lot about CRM strategy and loyalty marketing. I am happy to share my experiences with fellow professionals and very open to hearing other opinions and points of view.

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